How WOM Affects Evaluation of Products for Encourages Behavioral Changes:
نویسندگان
چکیده
منابع مشابه
How to Develop WOM Marketing
Word of Mouth (WOM) is the most influential and credible information source for consumers. The development of the Internet has enabled consumers to share information easier and easier. Information can be watched by consumers around the world. Companies are increasingly interested in using WOM as a new marketing tool. They are encouraging consumers to spread the word about their products. This i...
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ژورنال
عنوان ژورنال: Japan Marketing Review
سال: 2021
ISSN: 2435-0443
DOI: 10.7222/marketingreview.2021.003